In November 2019, EFI and their utility client held a collaborative lighting promotion driving targeted traffic to the EFI Online Marketplace, where the partners offered an instant rebate of $3.00 per energy-efficient lighting measure. EFI transacted all orders and shipped all ENERGY STAR certified products directly from their distribution center in client-branded taped boxes.
Jonathan Coons, Director of Marketing for EFI, said, "Customers' expectations have been set by other world-class eCommerce sites. EFI's Marketplace has been designed to provide that same word class experience and this promotion’s success proves that."
EFI worked closely with utility customers to identify the features of a marketplace that can deliver the kind of experience customers expect while also providing some unique capabilities that utilities require, resulting in outstanding results.
Interested in learning more?
Contact EFI today:
EFI – (800) 876-0660 – [email protected]
1 Willow Street, Southborough MA 01745
We are very excited to be able to combine the convenience of online shopping with the importance of energy and water efficiency. Customers can have a personalized shopping experience and know they are purchasing high-end products that will help them save energy and water.Steve Z. General Manager
We had just moved to our new home and really needed to shore up the heating system, figure out how we could afford new windows (they were original), and find out why our heat never stayed in the house. We worked with MassSave and EFI to assess our home, qualify for, and fulfill a heat loan. We were up and running with a new heating system, with a zero interest heat loan in about a week! This couldn't have been easier, and, to be honest, more needed. Thank you EFI and MassSave!Ryan D, Mass Save Marketplace Customer
We’re excited to partner with EFI! Using our existing programs, customers have saved millions of dollars in energy costs over the years. The PPL Marketplace certainly will add to those savings.Mary Ann M. Manager of PPL’s residential EE programs
We worked with EFI to create a product marketplace to offer our customer base an easy to use shopping portal. Our goal this year was to move 500K bulbs across all of our jurisdictions, and the EFI's marketplace and marketing expertise ensured that that number was hit by Q3. These guys know what they are doing, its just that simple.Ron S. Manager – Planning and Evaluation
I am always very happy with your service. I am proud that you want to help us save energy - I bought a ton of light bulbs. Thank you for being one of the few services I use that I can feel good about!Tracey Kitchens - Marketplace Customer
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