2020 has been full of unknowns, but one thing’s for sure - Black Friday, Cyber Monday, and the holiday shopping season is just months away, and consumers will be spending. Though 2020 has seen a steady spike in online shopping, research from Critero strongly suggests that many consumers will be hitting the stores for their holiday shopping needs as well.1
EFI’s Instant e-Rebate Platform offers a way to reach consumers in-store and will be extra impactful this holiday season.
EFI's Instant e-Rebates Platform is an innovative mobile technology that allows for quick and easy savings on energy-efficient products no matter where your customers are. Customers simply need to shop, scan a QR code, answer a few questions, and bring their phone to the register for immediate savings.
This technology is cost effective and efficient for utility customers and companies alike, empowering customers to upgrade to more efficient products and helping utility companies reach savings goals faster.
Since the launch of the mobile Instant e-Rebates platform, EFI has processed over 30,000 Instant e-Rebates totaling over 2 million dollars in utility customer savings.
Though e-Rebates have always been beneficial to utilities and their customers, they will be extra impactful this holiday season. Here’s why:
Holiday spending may bring a larger-than-normal sense of dread to many this year. By providing savings right at checkout, Instant e-Rebates help customers purchase energy-efficient, money-saving products for less - now!
The holidays are often stressful, but may be even more so this year. No one wants additional hassles, and Instant e-Rebates help. They eliminate the work of finding a coupon, searching for a suitable rebated product, submitting rebate paperwork, and checking on the status of a rebate check.
This year’s in-store shopping experience won’t look like last year’s. With increased health and safety concerns, customers will want to be in and out - FAST. Instantly rebated products have marketing collateral right on them to make life easy. Customers simply see the item is eligible for a rebate, scan it, and go. It’s that easy.
In this digital age, consumers expect convenience, speed, and instant gratification. In fact, in a recent study by the National Retail Federation, 83% of respondents said convenience in shopping is more important now than it was five years ago.2 EFI’s Instant e-Rebates platform meets these expectations and provides a positive experience for customers that they associate with your brand!
1 - https://www.criteo.com/blog/holiday-trends-2020/
13,500 consumers were surveyed about their shopping preferences in May 2020. 64% of respondents said they missed going to physical stores and 65% replied that they will be comfortable going to shopping malls by October.
2 - https://cdn.nrf.com/sites/default/files/2020-01/cv8-convenience-final-jan-9-2020.pdf
We are very excited to be able to combine the convenience of online shopping with the importance of energy and water efficiency. Customers can have a personalized shopping experience and know they are purchasing high-end products that will help them save energy and water.Steve Z. General Manager
We had just moved to our new home and really needed to shore up the heating system, figure out how we could afford new windows (they were original), and find out why our heat never stayed in the house. We worked with MassSave and EFI to assess our home, qualify for, and fulfill a heat loan. We were up and running with a new heating system, with a zero interest heat loan in about a week! This couldn't have been easier, and, to be honest, more needed. Thank you EFI and MassSave!Ryan D, Mass Save Marketplace Customer
We’re excited to partner with EFI! Using our existing programs, customers have saved millions of dollars in energy costs over the years. The PPL Marketplace certainly will add to those savings.Mary Ann M. Manager of PPL’s residential EE programs
We worked with EFI to create a product marketplace to offer our customer base an easy to use shopping portal. Our goal this year was to move 500K bulbs across all of our jurisdictions, and the EFI's marketplace and marketing expertise ensured that that number was hit by Q3. These guys know what they are doing, its just that simple.Ron S. Manager – Planning and Evaluation
I am always very happy with your service. I am proud that you want to help us save energy - I bought a ton of light bulbs. Thank you for being one of the few services I use that I can feel good about!Tracey Kitchens - Marketplace Customer
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