According to a recent study by eMarketer1, the average U.S. adult’s smartphone use has increased 13.9% in 2020. That’s an additional 23 minutes a day. This being a year of heightened health precautions and widespread stay-at-home advisories, people are turning to their devices more and more for news, entertainment, and safe social interaction. The study goes on to suggest that this is not a fleeting trend, and that continuous increases in smartphone use will continue through 2023. People are more connected than ever, and now is the time to engage with utility customers right where they are - on their phones. Below are some suggested solutions for doing so.
Consider SMS Messaging
SMS messaging (A.K.A. sending texts) is an effective and efficient way to communicate with customers. Whether used to relay information about outages or to spread the word about a special offer on your utility marketplace, it works! Just check out these stats:2
Get in touch with us to learn more about this mobile marketing tool and how we can help.
Consider a Utility Marketplace
(Be sure it’s mobile-friendly!)
With all that time people are spending on their phones, there’s some serious online shopping going on. In fact, the number of online shoppers is projected to reach 2.05 billion in 2020.3 If a utility doesn’t have a marketplace, now is the time to get one.
EFI’s utility-branded marketplaces are a great way to engage with customers, as they are a convenient resource for discounted energy-saving products, tools, and education. In addition, all EFI marketplaces include mobile-friendly, responsive web design technologies for a seamless mobile shopping experience!
Consider Instant In-Store Rebates
(Customers love them!)
Just because you leave the house doesn’t mean you stop checking your phone. Nowadays, customers will check for even better deals on their phone when shopping in stores. That’s why it’s imperative to keep up. EFI’s impactful Instant e-Rebates Platform is an innovative mobile technology that allows for quick and easy savings on energy-efficient products no matter where your customers are. All they need is their trusty smartphone.
Here’s how it works:
Gone are the days of waiting 6-8 weeks for a mail-in rebate and here are the days of satisfied customers! This technology is cost-effective and efficient for utility companies and their customers alike, empowering customers to upgrade to more efficient products and helping to reach savings goals faster.
To learn more about how EFI’s technology can help you reach your customers on their mobile devices, please contact us. We’re here to help!
We are very excited to be able to combine the convenience of online shopping with the importance of energy and water efficiency. Customers can have a personalized shopping experience and know they are purchasing high-end products that will help them save energy and water.Steve Z. General Manager
We had just moved to our new home and really needed to shore up the heating system, figure out how we could afford new windows (they were original), and find out why our heat never stayed in the house. We worked with MassSave and EFI to assess our home, qualify for, and fulfill a heat loan. We were up and running with a new heating system, with a zero interest heat loan in about a week! This couldn't have been easier, and, to be honest, more needed. Thank you EFI and MassSave!Ryan D, Mass Save Marketplace Customer
We’re excited to partner with EFI! Using our existing programs, customers have saved millions of dollars in energy costs over the years. The PPL Marketplace certainly will add to those savings.Mary Ann M. Manager of PPL’s residential EE programs
We worked with EFI to create a product marketplace to offer our customer base an easy to use shopping portal. Our goal this year was to move 500K bulbs across all of our jurisdictions, and the EFI's marketplace and marketing expertise ensured that that number was hit by Q3. These guys know what they are doing, its just that simple.Ron S. Manager – Planning and Evaluation
I am always very happy with your service. I am proud that you want to help us save energy - I bought a ton of light bulbs. Thank you for being one of the few services I use that I can feel good about!Tracey Kitchens - Marketplace Customer
Reach your customers & Exceed your goalsContact EFI