Columbia Gas of Ohio Thermostat & Showerhead Offer
- Period: January 2009 to November 2011
- Web Site Visitors: 48,300
- Orders Processed: 9,000
- Products Shipped: 17,800
Colombia Gas of Ohio began working with EFI in 2009 to promote high performance showerheads and programmable thermostats through an e-commerce site as well as local retailers.
As ENERGY STAR no longer had a category for thermostats at that time, and as a list of qualifying 1.8 gpm showerheads was not available, EFI began by compiling and maintaining lists of qualifying products in both categories.
The utility was able to offer a $10.00 incentive for qualifying showerheads and a $25.00 incentive for qualifying thermostats. Columbia Gas of Ohio's marketing firm for the program promoted the offer through numerous means, including ValPak coupons.
EFI captured customers' gas utility account numbers, verified eligibility, enforced a purchase limit of two programmable thermostats and three showerheads per account number during the online process, as well as handled all aspects of customer support, inventory management, payment, and order processing.
The program was scheduled to conclude in 2011, but due to its success and cost effectiveness it has been extended until 2016.
Additional Information: Program Summary (pdf)