eCommerce Promotions Manager

Energy Federation, Inc. 2018-05-07T12:44:27+00:00

Energy Federation, Inc., a national leader in promoting energy efficiency and renewable energy is looking for an eCommerce Promotions Manager to develop, implement, measure and continuously improve product promotion marketing strategies and tactics across a full range of utility clients, marketing touchpoints, especially EFI’s client owned touchpoints.

Essential Functions

  • Develop, implement, measure and continuously improve Consumer and B2B promotions across Utility clients.
  • Create and own marketing plan(s) associated with promotions, including product(s), offer, potential participation, product forecast, ideal marketing tactic forecast
  • Collaborate with Sales, eCommerce, program management and fulfillment in developing, forecasting, implementing, measuring and continuously improving co-marketing promotion programs
  • Develop strategy briefs and manage process from concept to execution of marketing elements for promotions with ecommerce and creative
  • Manage, track and report on results based on client participation, touchpoints, conversions and more
  • Leverage learnings and results from promotional campaigns to show continual improvement
  • Cultivate marketing, media and content partnerships and relationships as appropriate
  • Implement marketing campaigns or work with marketing specialist(s) to do so when necessary
  • All other duties assigned by eCommerce manager.

Qualifications and Skills

Skills:

  • Must be data-driven with the desire and ability to tie marketing strategies and tactics to prospect and/or lead generation, and/or revenue and business objective delivery
  • Familiarity with modern marketing tools and tactics such as Business Intelligence (BI) systems, Google Adwords, retargeting, email platform(s) (ESP), Google/website analytics, social media outlets and social media analytics, CRM and marketing automation/attribution a huge plus
  • Must have a general understanding of ecommerce trends and best practices
  • A/B testing experience in both digital and print media a plus
  • Must be fluent in all Microsoft Office programs, especially Excel. Some experience with Google Drive and all the Google Applications is a plus.
  • Must be process-driven with the desire and ability to continually improve standard work within the Marketing team as well as across internal and external partners
  • Familiarity with Jira a plus
  • Strong communication, collaboration and partnership skills, inside the Marketing team, across internal and external partners and with customers, a must
  • Familiarity with and resourcefulness in obtaining and analyzing data and information to use in developing audience, geographic, marketplace and competitive insights.
  • Management of promotions – from planning to fulfillment - desired

Qualifications:

  • BS/BA in Marketing or Equivalent
  • 5+  years of experience in consumer and B2B marketing and/or media planning
  • Prefer experience in a business with a network of distributors/dealers or a franchise model

Energy Federation, Inc. offers an outstanding benefit package including medical, dental, disability, life insurance and 401k.  This is an excellent opportunity to take part with a leader in the dynamic field of energy efficiency and sustainability and join a fast growing industry.  Please visit us at www.efi.org.

Energy Federation, Inc. is an equal opportunity employer.

Please email cover letter, resume and salary requirements to jobs@efi.org

View all job openings

Energy Federation, Inc. offers an outstanding benefit package including medical, dental, disability, life insurance and 401k.  This is an excellent opportunity to take part with a leader in the dynamic field of energy efficiency and sustainability plus join a fast growing industry.  Please visit us at www.efi.org.

Energy Federation, Inc. is an equal opportunity employer.

Please email cover letter, resume and salary requirements to jobs@efi.org.

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