EFI's Instant In-Store Rebate Solution Increases Rebate
Program Participation by 166% for 8 Utilities

By: Jessica Kerr

Energy Federation Inc., is a leading technology company focused on helping Utilities implement energy Efficiency programs and lower the future demands for power on the grid.  EFI has an award winning Utility branded marketplace, allowing customers to access programs though an eCommerce channel and instantly apply the Utility Rebate available to them.

E-Rebate was recently deployed in Massachusetts.  The technology performed flawlessly in the field and increased program participation by 166%.

The E-Rebates program ran in Lowe's Home Improvement stores with eight Utilities in Massachusetts including Berkshire Gas, Blackstone Gas Company, Cape Light Compact, Columbia Gas of Massachusetts, Eversource, Liberty Utilities, National Grid and Unitil.  Customers validated on their phones and received their ENERGY STAR rebate instantly. The Rebate could then be used immediately at checkout.

Lowes saw their participation grow by 50% highlighting the value to retailers in adopting the technology to drive more in store sales when connected directly to the Utility Program.

The MassSave Team announced, "We're happy to announce our new pilot to help your rebate process go smoother. If you're in need of a new dehumidifier, shop at your local @loweshomeimprovement, where you can skip filling out a rebate form and get your rebate instantly at the register! http://www.e-rebates.org/MASSSAVE11"

Features of the E-Rebates program include:

  • No delays between the customer payment and the rebated savings.
  • Customers confirming eligibility is paperless.
  • Utility companies can learn about their customer's activities + needs in real time.
  • Increased customer satisfaction.

EFI's Senior Vice President, Mark Willingham stated, "E-Rebates provide opportunities for utilities to engage with their customers at the speed of their life.  Using our innovative technology, we allow our Utility's customers to use a Utility Rebate wherever they are – in a store, on the subway, or watching their kids play soccer.  This is a whole new way to help Utilities reach their energy savings goals for their energy efficiency programs."

EFI has been providing Utility Branded Marketplaces and deploying Instant Rebate technology since 2001 and has products running Nationwide.  

rebate instant rebate mass save energy savings

About Energy Federation Inc.
Energy Federation, Inc. (EFI), the industry leader in delivering energy efficiency solutions, is changing the way people save energy and how utilities engage with their customers. EFI leads the market of utility-branded instant rebate programs for utilities like Duke Energy, National Grid, Eversource, SoCalGas and Xcel Energy. EFI's innovative incentive and product all-in-one solutions help utilities meet their customer's needs - at the speed of life. To learn more about how EFI can help, visit www.efi.org.

About Mass Save®
Mass Save is a collaborative of Massachusetts' natural gas and electric utilities and energy efficiency service providers, including Berkshire Gas, Blackstone Gas Company, Cape Light Compact, Columbia Gas of Massachusetts, Eversource, Liberty Utilities, National Grid and Unitil. We empower residents, businesses, and communities to make energy efficient upgrades by offering a wide range of services, rebates, incentives, trainings, and information.